It’s not hard to come up with good business ideas for small towns – there are so many opportunities for everyone.
Just because you live in a small town doesn’t mean you’re out of luck when it comes to building a profitable business. Quite the opposite!
Small towns have needs just like larger communities. And besides, you still have access to the global marketplace via the internet.
If you’re an aspiring entrepreneur living in a rural area, take a look at these 71 business ideas for small towns.
Small Town Business Ideas
Try your hand at one of these excellent business ideas, or use them as inspiration to come up with one of your own!
Build Affiliate Websites
We’re huge fans of this one.
You can create passive income from visitors around the world. All you need is an internet connection, some education, and the discipline to write content.
Niche Pursuits started from this business model, and thousands of people make a full-time living building affiliate websites.
Check out the Authority Site System from the guys at Authority Hacker to get an in-depth course on how to get started and profitable quickly!
Flips Sneakers Online
Sneakers are really big business.
Many people sell valuable collectible pairs without knowing what they’re worth. If you can learn to spot these sneakers and buy them at low prices, you can sell them for much more.
Pros are making six figures at this.
Flipping tickets has long been a way to make money while acting as middle man.
With online ticket sales, this is even more viable than ever. Buy tickets low, sell them to fans high, and take the profit.
Our post on flipping concert tickets takes you step-by-step through the process from a professional ticket reseller.
You can also check out his in-depth course on making a living doing the same in this ticket flipping course.
Animal training comes in shapes and sizes.
There’s training a house dog to obey basic commands or training a hunting dog to collect pheasants or ducks.
Breaking in and training horses is another skilled profession you can go into in a small town.
Help Grandma and Grandpa keep in touch with the grandkids by teaching them how to do specific tasks online.
There are many different types of people in small towns who might require and benefit from different kinds of computer training.
The more skills you can teach, the more clients you’ll find.
Bed & Breakfast or Air B&B
The demand for extra rooms or places to stay is huge even in rural small towns.
Renovate an inexpensive house and rent it out.
Create a themed bed and breakfast and enjoy the rent from temporary tenants during holidays, dates, family visits, or other getaways.
You see many antique stores in small towns.
They work well in these locations but are even better with an online element.
Sell on eBay, Etsy, or an online store while working out of your brick-and-mortar store that also accepts walk-in business.
Many people still prefer shopping at bookstores rather than online.
Create a warm, welcoming independent bookstore experience, and you can do quite well.
Who doesn’t like a good game of bowling?
Add a kitchen, get a liquor license, start a league, and you’ll pull traffic in every single day of the week!
Serving Local Needs
Many towns are clearly missing a particular business.
Was there a small grocery store before it shut down, and now no grocery store within 30 miles? Is there no place to take damaged appliances? No computer specialist in town?
Look for a local need. It could be basic or very location specific. Build your business offering those services the community needs.
Build a Mini-Golf Course
Mini golf is one of those fun little things loved by people of all ages.
This is a great way to take a tiny bit of land (or create one indoors) and get paid to help others have fun.
You can even work on your niche sites on a laptop while running your low-maintenance local business.
Build cabins to rent, create an RV campsite, or even just some primitive camping grounds.
Take land that isn’t doing anything and open it up for camping.
Many people care deeply about how their vehicles look.
After the up-front investment, a good car wash can be about as hands-off as it gets.
Add some vending machines, re-stock them weekly in the summer, and you’ll be all set to go!
Getting quality spine and body care in a small town can be challenging.
A good chiropractor will have no trouble making money in a small town and gain a loyal client base.
Christmas Tree Farm
Others use rural land by growing oak or walnut over 40 years, but a Christmas tree farm is much more practical.
Plant a few acres of pines, stagger them so that you harvest one section, re-plant, and then move to another next year.
Once you have the cycle down, you could turn this into a serious income every winter.
Providing firewood is a tried and true small town business idea.
Many rural homes use wood-burning stoves for heating and even cooking, and not everyone has the time to collect it themselves.
If you cut and deliver firewood, you will likely have plenty of work in your average town.
There’s always room for a good cleaning service.
In small towns where independence in old age is an important part of local and family culture, this is a great service and a moneymaker.
Help those who are either too busy or too frail to clean themselves.
Coffee Shop/Wine Bar
Small town entrepreneurs need to be a bit more creative than if they were doing business in an urban area.
A coffee shop/wine bar is a prime example. Instead of just being a coffee shop, or just being a bar, why not both?
Be a coffee shop in the morning and early afternoon. Then make the smooth transition to a relaxed wine bar in the afternoon.
Having both in one is a great way to stand out and bring extra value to a small community.
You might specialize in one or two areas, or you might be a general collectibles store that attracts many locals in the area.
Collectors are passionate. They will travel for a store that meets their interests.
- Baseball cards
- Football cards
- coins and stamps
- Antiques and memorabilia
- Comic books and games
The possibilities are huge. Mix and match the ones you enjoy most and profit!
Comic & Game Store
A specific type of collectibles store, comics and gaming have gone heavily mainstream.
Even in rural small towns, you’ll find comic fans, gamers, and a good store like this can bring in traffic from miles away.
Computer Repair/IT Support
Being the only official computer place in a small town is a pretty sweet deal.
Sell, repair, and offer IT support and you’ll be in amazing shape.
The old neighborhood corner store can still work in a small town, especially if it’s convenient.
Choose the location well and sell basic groceries, snacks, some odds and ends, and profit while being a favorite among locals!
Create an Attraction
Are you the incredibly artistic type?
Take that bare rural land not doing anything and build an attraction. Outdoor art, an obstacle course, hedge maze, the possibilities are limited only by your imagination!
Creative Handicrafts/Local Artist
Not only can you sell at local flea markets or holiday festivals/events, but online as well.
Learn how to sell on Etsy, eBay, or your own eCommerce store, as well.
You would be surprised how many small towns rely on electricians from 40 miles or more away.
If you’re the certified electrician in town, that’s a good gig.
Food trucks aren’t just for the city!
A small town struggling to keep restaurants open will appreciate a food truck, and you can move to ideal locations like during lunch break at the local factory.
Hit nearby small towns during their events to maximize your profits!
A freelance writer can live anywhere, including a small town.
Whether you type at a local coffee shop, a small town book store, or just at home, this is a great business option for anyone with a way with words.
Keeping family heirlooms or recycling old furniture is important in many small-town areas.
Because new products aren’t as readily available as in urban locations, there are more opportunities for this type of thing.
Are you good with your hands? Know all the simple fixes for a faulty toilet, sink, gutters, or screen door?
A general handyman is highly valued in small towns.
If you do good work and have a great reputation, this can be a great small town business idea.
You might even be able to get a referral bonus from plumbers or electricians when the job is beyond your capabilities.
Green Energy Specialist
Many towns are looking to deal with rising utilities by switching to green energy.
Many farmers and ranchers are also interested in the rental fees they can get from their unused land.
It’s a fast-growing industry with plenty of room for more successful businesses.
Glass Blowing/Glass Art Shop
Glasswork is beautiful, unique, and can be very functional.
These are high ticket items, so it doesn’t take many sales to become a successful business once set up.
This type of business can attract visitors from any nearby small town or community in the area.
Where are the roses going to come from for prom or Valentine’s Day?
A good greenhouse, florist, and/or nursery can do very well as a local small-town business.
If you have a green thumb, look at giving this a shot!
A good gym in a small town or rural area will be a welcome addition.
Make it 24/7 with a card system for members, and you’re good to go after an initial up-front investment.
If you are well-versed in MMA, yoga, martial arts, wrestling, or boxing, you can even have a specialty section.
A great small town business idea with plenty of potential.
Hauling Truck/Large Truck Rental
Sometimes you just need someone who can haul stuff.
Moving in and out of storage, raw materials to an artist, supplies to a business or school.
A general large truck can get a lot of attention.
If you have the truck, training, and license to pick up things like car bodies, then there’s even more money-making potential.
Ice Cream Shop
In many places, this is a seasonal job for sure, but who doesn’t like ice cream?
A good ice cream shop is going to be extremely busy during the hottest summer days.
If you cook a few good meals on the side, you can even go with the ice cream shop + diner setting.
This is a very profitable business model but prepare for possibly being shut down for half the year if you are in a northern climate.
Junk Hauling/Junkyard Operator
Hauling junk becomes an issue in small towns or rural areas.
Sometimes there’s no good option. Sometimes the options are jaw-droppingly expensive.
Haul junk, and if you have a lot of rural land not being used, you can consider running a junkyard to boot.
There’s surprisingly good money in this business.
Landscaping is hard but rewarding work.
If you love working outdoors and have an eye for details, you won’t struggle to line up the clients.
In some places, liquor can be sold in the grocery store. But even then, many people like the more extensive selection and knowledgeable help from a liquor store owner.
There’s almost always a demand, meaning this is almost always likely to be a profitable business.
Local Blogger & YouTuber
An aspiring entrepreneur can find plenty of opportunities through sharing where they live with the online world.
Show rural life. Go in-depth into small-town life.
Not only can you make money from this, but you build skills that allow you to do more valuable freelance work.
Every small town has a history.
Often, a lot of local history is fascinating but almost forgotten.
Get funding from a small town community fund to create a local museum and work there. Or just straight-up create your own. It can be general or very specific.
One town used to have a Lincoln Highway museum with over 100 road signs from the 30’s, 40’s, 50’s, and 60’s that attracted plenty of attention.
The whole thing was one small building and the cared-for outdoor signs.
Local Tour Guide
What can you find in the area? Are there remains of pioneer settlements? Interesting rural cemeteries? Good fishing, hunting, or nature hike spots?
There’s always something to show off, so why not become a local expert of your small town and surrounding area?
Maintenance & Home Upkeep
Many things don’t fall under repairs that still need to be done.
If you’re 80 years old and living at home, you don’t want to climb up a ladder and clean clogged gutters, touch up the paint on a fence, or take apart and fix the doorknobs inside the house.
Providing maintenance services like power washing is a great way to help with local needs while building your business.
Who doesn’t love a good massage?
Whether therapeutic massage, deep tissue massage, or just looking for that relaxing de-stressing time on the table, a massage business in a small town won’t have trouble finding customers.
A good mechanic is hard to find.
In many towns, even if there is already a garage or mechanic, there’s often room for another.
If this is your passion, it can be a great way to create a profitable small town business.
Off the Grid Power Installation
It’s one thing to work with larger companies to help rural areas transition to green energy. It’s another to build a reliable off-grid setup.
And if you can do that, you can do well setting up those self-sufficient farmsteads and cabins!
Buy something low and sell high!
Whether it’s done 100% online, via retail arbitrage, or some combination of both, you have plenty of options.
And, if you live on the outskirts of a rural small town, you may even have outbuildings for storage.
A beauty salon can be a great way to take a talent with hair makeup and skincare and turn that into a profitable small town business.
All while making your clients look and feel their best.
Second Hand Store
A second-hand store is great for thrifty shoppers who need a lot but don’t want to buy new.
Used tools, decorations, sporting gear, outdoor gear – there’s all kinds of potential here!
A good second-hand or thrift store will get a lot of attention.
You might even find some valuable antiques to sell online along the way!
An arcade is great for kids and for those adults who are kids at heart.
In a small town with limited entertainment options, this can be a fun and profitable small business to open.
Paintball and airsoft are wildly popular sports, and you could set up a store catering to either groups.
You can sell supplies, build your own course that players can rent out, and even add a traveling service to have games in surrounding towns during various summer weekends.
This is a business that will stick out, and that’s good for the bottom line.
Help people get into shape, whether it’s losing weight or buffing up in the weight room.
Good personal trainers are highly valued.
There’s work watching dogs and cats for the day while their owner is off to work or putting up animals for a week or two while the owners are on vacation.
Dog walking businesses are also becoming more common.
If you’re an animal lover, you will love this business where you get to be surrounded by pets and paid for it.
When you need a plumber, you need a plumber.
In addition to those emergency calls, upgrading old homes to central heating and air conditioning is a big business.
Rural Revitalization Programs
It’s not hard to see when a small town has been in decline for a while.
A rural revitalization program involves getting grants, government assistance, and private donations to transform rural small towns to create an appealing environment for the small business owner.
Serious money goes into helping towns to rebuild into a modern business-friendly model.
If you can help pull in the grant money and show small towns how to attract location-independent freelancers, you will have a wildly profitable business on your hands.
Handmade pieces are very trendy.
Sell your pottery locally, open an Etsy store online, and make sure to hit all local flea markets, festivals, and other events in the area.
You could have a very profitable small business on your hands here.
Rural Internet Development Services
Infrastructure is important and woefully lacking in many rural areas.
Modern businesses need better internet to attract freelancers and other businesses, and provide more opportunities to residents already living there.
If you can build a company specializing in getting this done, you will own a good business that has plenty of work in the years ahead.
Local radio isn’t what it used to be, but everyone loves a good podcast!
Whether specializing in local topics, giving a glimpse of rural issues, or targeting a broader audience, there are still many opportunities.
It’s a small town business that can have a worldwide reach.
Starting an organic farm is a lot of work- it’s not as easy as Stardew Valley makes it look.
However, there are opportunities for ambitious and hardworking small-town entrepreneurs.
The focus will be on local markets, farmers’ markets, and contracting with restaurants looking for locally sourced produce.
Organic farming isn’t easy, but you can make some good money with the small farm life.
Small Business Website Creation
At this point, virtually every business owner knows they need to be online – even rural small town business owners.
But knowing that and getting a good website online that works for them are two different things.
If you can build a great WordPress site with some basic SEO, you can be the go-to guy not only for your small town but potentially the entire area.
Small Engine Repair
All small towns need someone who can service and repair small engines.
Products like lawnmowers, metal-bladed box fans, washer and dryer machines, kitchen appliances, weed whackers, and chainsaws often need to be fixed up.
$50-80 for a half hour’s work is plenty reasonable compared to buying an entirely new machine.
Specialty Restaurant or Tavern
A small-town bar or restaurant can be a good business idea, but they can also be hard to establish.
By specializing or having something different (sports bar, Cajun restaurant up north, etc.), you have more chance of sticking out and becoming profitable.
Sporting Goods Store
Not all small towns will be big enough for a sports store, but some will be!
Baseball, football, softball, volleyball, and basketball are always popular, and then there is target shooting and archery.
Sports are loved everywhere, and a good sporting goods store that can provide all local needs has the potential to do very well.
Start a Local Paper
Paper newspapers are not doing as well as they used to, but many small towns have online papers that are doing very well.
Besides getting payment from ads or businesses paying for online ad space, you might even get consistent funding from the city.
Many see the importance of having a local paper, whether printed or online.
Stock Photographer and Videographer
There is always a need for more stock photographers and videographers.
There are plenty of opportunities in small towns or rural areas to catch pictures of animals, landscapes, homes, people.
Good stock photos and videos sell usage rights over and over again. That’s not only a good side business, but that’s passive income, too.
Renting storage units is a great business that is reasonably hands-off after initial startup costs.
This type of thing is particularly good in spots where land is a bit cheaper.
T-Shirt Printing Company
Local schools, church groups, bowling teams, and others are always looking for good shirts.
Print t-shirts locally and learn how to sell t-shirts online to further your income.
Tiny Home Builder
Tiny homes offer an inexpensive way to get into real estate, get free from rent, and have a sellable asset.
Build and provide those homes, and you could have an impressive small town business with the room to possibly even create a tiny home community.
If you’re book smart and have a knack for teaching, tutoring can be a very profitable business.
Offer online options to create an even more profitable business.
Used Clothing Store
Used clothing stores are always going to have plenty of customers looking for new clothes.
There tends to be a constant stream of locals coming through, especially families with growing kids.
It’s a great way to find a new home for old clothes and save them from the dump.
Vacation Check-In Services
There’s a market for watching over homes while a family goes on vacation, and it doesn’t always involve needing to stay there.
Often what’s required is for you to feed the animals, check to make sure the house is in good shape, pick up the mail, and mow the lawn.
These are all chores that help out and make sure families aren’t feeling overwhelmed when they come back home.
Virtual Assistant (VA)
Many people find becoming a VA very rewarding.
As long as you have reliable internet, this is a way to make money in a small town without taking up a job locally.
Use Technology to Your Advantage
There’s no question that no matter what small business you decide to start, you need to use technology to get the most out of it.
Many businesses that struggled in small towns could have thrived with just a little online exposure.
Small rural towns have plenty to offer, and members of one town are willing to visit the right small town business just one or two towns over.
Don’t overlook what a good online presence can do to turn a weak or average small town business idea into a killer one!
Here are some resources that will be of help to you:
- how to start a blog
- how to
Best Small Town Businesses
You have plenty of options when it comes to building a great business in a small town – there’s even more listed in the video above!
Urban areas don’t have a monopoly on hard work and getting paid for providing essential goods and services.
If you have the heart of an aspiring entrepreneur but live in a small community, don’t fret.
This list is sure to give you plenty of ideas for your next profitable local business!